Creative leader, designer and educator with 11+ years of experience developing successful brand strategies and award-winning visual communication.

Visual Design, Branded Systems, Logo Design, Print Collateral, Package Design, Typography, Web Design and Development, User Interface Design, Photo Editing, Iconography, Information Architecture, Wireframes, Packaging Prototypes and Product Development.
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Proficient in Mac OS, Windows, Adobe Creative Suite, MS Office, Keynote, PowerPoint, HTML, CSS, WordPress.

Co-founded agency. Established and administered agency policies and procedures from ground up. Provided creative leadership, developed brand strategy and cultivated visual direction for all projects.

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Managed creative team of 4 and numerous independent contractors. Facilitated creative meetings and brainstorming sessions. Constructed project scopes, creative briefs, timelines and budgets. Coordinated production including sourcing, estimating and quality control. Interacted with clients from initial needs-identification meetings to formal pitch presentations.

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Key Projects Include:

• Brasseler USA: Extensive rebranding of global dental instrumentation company including positioning strategy, logo, messaging, brand applications and standards manual. Organized internal brand relaunch and education.
• Savannah Bee Co. Body Care: Development of natural body care line including logo, packaging and print collateral for placement in high-end retail locations nationwide.
• TriscendNP: Rebranding of preeminent executive benefits provider to target consumers in the top-tier of the nonprofit sector. Included positioning strategy, logo, messaging, and brand applications.

Oversaw graphic design program, the largest in the program, serving over 200 students. Managed program-related faculty and staff, course scheduling, hiring, equipment acquisition, budgeting and curriculum assessment. Developed actionable strategies to improve program operations, maximize budget and enhance student’s learning experience. Coordinated two significant program curriculum revisions including design of curriculum content, comparative research analysis and implementation plan.

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Taught over 20 courses and authored 13 courses at the undergraduate and graduate level. Provided academic and career advisement to 50+ students annually. Achieved tenure one-year ahead of schedule.

Creative direction and implementation of brand applications including identity design, websites, packaging, and cross-platform collateral for a variety of brands nationwide. Managed project budgets, resources and production from initiation to completion. Facilitated concept presentation and creative strategy sessions with clients.

Created brand identities and touchpoints for clients including logos, collateral and websites. Managed freelance resources and print production. Assisted in client meetings and creative presentations.